Since 1999, IEM has expanded its experience of organizing events not only in the US but also in many of the world’s most important markets. Examples of some of the other International events organized by IEM in recent years:
- China – since its creation, IEM has been organizing Veronafiere’s first annual wine event outside of Italy, firstly under the name of China Wine and then, since 2004, as Vinitaly China. The annual wine trade exhibition was recently transformed into a roadshow workshop taking 100 Italian wine producers to Shanghai, Beijing and Macao in 2008.
- Russia – after having organized a number of consumer events hosted by the Consorzio dell’Asti Spumante – Russia’s favorite sparkling wine - IEM put its experience to good work and created a trade event, Vinitaly Russia. Opening up opportunities to wine makers from all over Italy to experience the Russian market at first hand, Vinitaly Russia is currently THE event for Italian wine for the Russian trade held in both Moscow and St Petersburg.
- Japan – organizers of events for the Institute of Fine Italian Wine – Premium brands (Grandi Marchi) since 2005, IEM has worked on a number of projects including exclusive wine-makers dinners, press lunches, walk around tastings and guided wine tastings lead by Japanese experts. Since 2006 IEM has also been organizing Vintialy Japan, a one day event held in the same week as Vinitaly China as part of the Vinitaly Asian tour.
- India – as the thirst for wine spreads in what will soon become the most populous nation in the world, IEM created the first edition of Vinitaly India in 2006, an event aimed at the new wine drinkers of this highly promising wine market. A series of guided tastings and food and wine matching dinners was also organized for the Institute of Fine Wine – Premium Brands in which for the first time ever, Indian regional cuisine was paired with some of the most famous wines of Italy.
- Beijing Olympics - during the Beijing Olympics 2008, IEM created and coordinated a wine bar area sponsored by Vinitaly and the Italian Ministry of Agriculture, food & forestry policies within.
- Casa Italia, the base of the Italian Olympic Committee. Casa Italia, second only in size to the China base, included a restaurant, sponsors area, VIP lounge with wine bar and also an events area. The Vinitaly wine bar served as a meeting point for the many International public and press, Italian VIPs and medal-winning athletes as well as a serving as a promotional area for high quality Italian wines and food between 26th July and 24th August.
- London - Forty Masters of Wine were amongst the capacity audience which attended the Diversity of Italy seminar and tasting staged by the Institute of Masters of Wine and the Isitituto Grandi Marchi in London on in September 2010.
The event was held in the historic setting of Vintners’ Hall – known as the spiritual home of the British wine trade - featured a seminar with the IGM President, Marchese Piero Antinori, and a tasting of 49 wines from IGM members.
Hong Kong - Sixteen members of the Grandi Marchi were present to represent more than ten different Italian regions. Hong Kong’s event included a Masterclass led by Jeannie Cho Lee, the first Asian master of wine. Jeannie led seventy people through an enlightening experience of pairing sixteen top Italian wines with four different classic Cantonese dishes. The Masterclass was full weeks before the event and had a long wait list for those eager to discover how Italian wines can be paired with Cantonese cuisine.
China, South Korea and Japan - Over 200 wines were presented to over 1.200 visitors including importers, distributors, sommelier, restauranteurs, journalists, high end wine-consumers and opinion leaders on the 3 leg tour Simply Italian tour.
- Brazil - In March 2011, 13 member wineries of the Istituto Grandi Marchi presented their wines to 300 of Brazil's wine trade professionals and press. The day opened with a seminar in which well-known Brazilian wine expert and former president of the Brazilian Sommelier Association, Arthur Azevedo, presented a wine from each of the member wineries to over 50 trade and press. The winery representatives were on hand to offer in depth comments about the wines which included some of Italy's most well known and appreciated nectars.
- Switzerland - The Istituto Marchigiano is continuing with their project to promote wines from the Marche regione with an event in Switzerland in June 2011.