Milano Wine Week: the most innovative fair devoted to the world of wine returns from
October 2nd to October 10th, 2021, with an extensive program of events in Milan and in
11 major cities around the world.
12 cities connected to bring the best of Italian wine to trade professionalsin key wine export markets.
It will be the first wine event in history to connect together 12 of the world’s metropolises: the fourth edition of Milano Wine Week will take place in Milan, internationally recognized as Italy’s Capital of Excellence, from October 2nd to October 10th, and will involve key wine professionals in 11 cities in 7 countries – the USA, Canada, the United Kingdom, Russia, China, Hong Kong and Japan - connected via live-stream with the event’s headquarters in Palazzo Bovara, Milan.
As was the case with the last edition, in 2021 Milano Wine Week will be one of few international wine fairs with actual visitors in attendance. It will be an ideal opportunity for the entire wine sector to start fresh during a period of great hardship like the one we are experiencing at present.
"Our event will seek to allow the public and members of the wine industry to enjoy unique, high-quality experiences both in Milan and – at the same time – in 11 other cities in 7 key countries for wine exports," underlines Federico Gordini, President of Milano Wine Week, who adds "our aim is to promote and foster the circulation of wine culture by creating opportunities for the principal players worldwide to come together."
Building upon the success achieved in 2020 with a program of international masterclasses – over 40 “live” tastings in 7 foreign cities, involving an audience of over 1000 industry professionals, connected directly with Milan – in 2021 Milano Wine Week’s international program will reach 11 cities - Montreal, Toronto, New York, Chicago, Miami, London, Moscow, Shanghai, Shenzhen, Tokyo and Hong Kong - in 7 fundamental markets for Italian wine export."
"Our goal is to create occasions for international promotion, organized in the most strategic locations all over the world, so that we can relaunch the global marketing of Italian wine in an innovative and efficient way," Federico Gordini concludes.
The fair’s activities, which represent a showcase for Italy’s outstanding wines around the world, will be entirely devoted to trade professionals - buyers, importers, distributors, F&B managers in the HORECA and retail channels, KOLs, media and trade press – with the objective of creating moments of in-depth analysis of the wines presented and encounters between trade members and the wineries, through professional tutored tastings that will present Italy’s great wines to the export markets, as well as inspiring international discussion.
The tastings – with live visitor attendance – will be organized in the 11 cities according to MWW’s high standards of quality and in line with the safety regulations in force in the various countries. They will take place in prestigious locations selected by Milano Wine Week in collaboration with its international partners, specialized in the organization of B2B events for the wine sector.
Among the many novelties of this edition, the most important is MWW’s digital platform, a technological support for trade professionals, which will enhance the experience of the Event, both in loco and remotely: an interactive instrument which facilitates direct communication between the wine business community and the participating producers. The platform represents an interactive hub and a medium that can be used by all registered buyers and members of the trade.
All the masterclasses conducted by the various producers, enologists and expert speakers, as well as the 4 forums, workshops and webinars devoted to the themes of export, technological innovation, the evolution of retail, and the prospects for the new generation industryplayers, will be available both in live-streaming and on demand to the professionals who have registered all over the world. Registered trade will also be able to consult the catalog of the producers and wines presented during the fair and contact the wineries and producers directly.
It will be possible to pre-register on the platform, have a preview of the MWW program, and plan one’s personalized schedule ahead of time, using the Agenda feature, as of September 2021.
In the USA the tastings, organized with the support of the Italian Trade Agency and the Ministry of Foreign Affairs and International Cooperation, will take place in New York from October 4th to the 7th while in Miami and Chicago from October 4th to the 6th, 2021. Updates on the wineries and topics that will be presented, as well as further details on the Event’s activities, will be available shortly on the website and on the Event’s official social media channels.
Furthermore, the Milano Wine Week team will be delighted to welcome all those who wish to participate in the events live in Milan, the Capital of Italian Excellence.
Milano Wine Week International Press Office: