A NEW BRAND TO ENSURE VISIBILITY
AND GREATER COMPETITIVENESS IN INTERNATIONAL MARKETS
A NEW D.O.C. IS BORN: FRIULI VENEZIA GIULIA D.O.C.
ENHANCING THE IDENTITY OF THE TERROIR
THE FIRST BOTTLES OF THE NEW DENOMINATION WILL HIT THE SHELVES IN 2017
A long journey that began with plans, ideas and hopes, which lasted several decades, has finally culminated in July with the creation of Friuli Venezia Giulia D.O.C. The first bottles bearing the new denomination will hit the shelves in early 2017, since the 2016 harvest was authorized to be labelled. An organic Pinot Grigio, certified by Ceviq (Certification of quality Italian wines and products) of Udine, has been selected to premier and debut as the first wine of the new denomination.
Thanks to the 1,700 wine growers and producers, along with the vital support of the regional administration which was determined to attain international recognition in terms of image, marketing and sales, the outcome was achieved. In the midst of various denominations which remain the pride and express the authenticity of the region’s characteristics, the Friuli Venezia Giulia D.O.C. will present a unique reality as a substantial, recognizable presence within international markets.
The new D.O.C. will be a crucial aid for the Friuli Venezia Giulia producers to approach national and foreign markets, acting together as a team creating an easily identifiable brand that possesses remarkable appeal.
The “Friuli Venezia Giulia" label will be a guaranteed reliable endorsement allowing the industry to speak with a single voice, even if there are differences that bring out the beauty of the wine production in our country. It will provide trade and consumers with an overall picture, which will have an impact from all points of view, of the outcome of production that is complex and all-embracing at the same time.
“Joining the denomination will be voluntary,” underlined Pietro Biscontin, Chairman of the DOC-FVG Consortium. “But the first responses are positive and we are certain that Friuli Venezia Giulia D.O.C. will be a great opportunity to re-launch the Friuli economy, starting with the wine production division. In this regard, we would like to thank the regional institutions, starting with Cristiano Shaurli, the Agricultural Resources Director, for believing in the project and for the commitment in making this dream finally come true.”